How do search engines go about determining relevancy, when confronted with hundreds
Cuma, 01 Ağustos 2008They follow a set of rules, known as an algorithm. These algorithms change frequently, but some general rules are consistently applied:
1-Keywords are words used to describe the service or product you offer. Put yourself in the customer’s shoes….if a customer is looking for your product or service, what words or phrases is the customer likely to enter into a search engine’s input box? For example, using the example of a Bed and Breakfast Web site, general keywords would include:lodging, bed and breakfast, bed & breakfast, breakfast in bed, mountains,accommodation, (include common misspellings as well – acommodations). Include regional names including nearby towns, your State or Province. Also include keywords based on local activities in your area:skiing, hiking, mountain biking, surfing, scuba diving and regional names or parks or attractions.
http://www.wordtracker.com is an online resource that lists the most popular search terms. They compile a database of terms that people search for. You enter some keywords, and they tell you how often people search for them, and also tell you how many competing sites use those keywords. Check out this great article for more help on picking your keywords: www.idealever.com/SiteCM/U/D/38769E67C928A05E.pdf