Search Engine Optimization (SEO)
Search Engine Optimization
“Search Engine Optimization (SEO) is the process of increasing the amount of visitors to a Web
site by ranking high in the search results of a search engine. The higher a Web site ranks in the
results of a search, the greater the chance that that site will be visited by a user. It is common
practice for Internet users to not click through pages and pages of search results, so where a site
ranks in a search is essential for directing more traffic toward the site.
SEO helps to ensure that a site is accessible to a search engine and improves the chances that
the site will be found by the search engine.”
www.webopedia.com
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